A media-literate person…

Patricia Aufderheide, Associate Professor of Communication, American University, writes about the necessity of becoming media literate in a report of The National Leadership Conference on Media Literacy: “Media literacy, the movement to expand notions of literacy to include the powerful post-print media that dominate our informational landscape, helps people understand, produce, and negotiate meanings in a culture made up of powerful images, words, and sounds….

A media-literate person – and everyone should have the opportunity to become one – can decode, evaluate, analyze, and produce both print and electronic media. The fundamental objective of media literacy is critical autonomy in relationship to all media. Emphases in media literacy training vary widely, including informed citizenship, aesthetic appreciation and expression, social advocacy, self-esteem, and consumer competence” (Aufderheide, l993).




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